What We Value

我们的选择塑造了我们——但是什么决定了我们如何做出选择？在日常生活的喧嚣中，我们很容易陷入旧习惯，不假思索地做出选择，忘记好的建议。改变自己和说服他人的关键不是更加努力——而是更好地了解我们的大脑是如何工作的。在这里，先驱神经科学家艾米丽·福尔克介绍了一种理解我们为什么做我们所做的事情的新范式。

她将屡获殊荣的研究与现实生活中的故事相结合，揭示了控制我们日常决策的隐藏计算。她阐明了我们的价值观如何塑造我们的自我意识；地位、社区和文化如何重塑我们的思想；以及我们如何利用这些知识在我们生活的各个领域创造新的机会。无论我们是想接受新的行为还是成为更有效的沟通者，福尔克都提供了关于如何应用反馈、集中注意力和与他人同步的实用见解。

这是一本利用大脑做出令人满意的选择和持久改变的精彩指南。

Our choices shape who we are - but what determines how we make our choices?In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work. Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do.

Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives. Whether we want to embrace new behaviours or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention and get in sync with others.

This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.

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