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Observing the User Experience

Observing the User Experience
作者:Elizabeth Goodman Ph.D. School of Information University of California Berkeley / Mike Kuniavsky / Andrea Moed
副标题:A Practitioner's Guide to User Research
出版社:Morgan Kaufmann
出版年:2012-09
ISBN:9780123848697
行业:其它
浏览数:165

内容简介

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. "Observing the User Experience" will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account. This title: explains how to create usable products that are still original, creative, and unique; is a valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user; provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively; and, gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users.

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作者简介

迈克·库涅夫斯基是旧金山用户体验咨询公司Adaptive Path的创始合伙人。他从1994年开始从事开发商业网站,是获奖搜索引擎HotBot的交互设计师。他的设计作品和著作发表于很多出版物,包括WebMonkey,ID Magazine,《连线》,《华尔街日报》和《洛杉矶时报》。

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目录

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读书文摘

焦点小组属于结构化小组访谈,能迅速揭示目标受众的愿望、经验和优先级别,而且花费不高。

卡片分类是用来揭示人们如何组织信息,如何分类和如何关联概念的方法

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