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The Shape of Design

The Shape of Design
作者:Frank Chimero
出版社:N/A
出版年:2012-05
ISBN:9780985472207
行业:其它
浏览数:9

内容简介

What is the primary quality of great design? It moves. It moves us emotionally, travels from person to person, and takes us toward something better. Designers connect and build bridges that lead us to new places and expand what is possible. We tell productive untruths, then toil to make them reality. The practice shifts like a shadow and moves the target. When it does so, the products of design achieve a resonance. They get passed on like a story and turn into a gift.

The Shape of Design is a treatise on design that frames the practice as a way we engage with one another and the world. It is the book I wish I had when I was a student to teach me about objectives and to ask Why. It's the one I wish I had yesterday to remind me of my responsibility to my craft. Most importantly, it's the book I'll want tomorrow to remind me of the potential of every little bit.

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作者简介

来自Studiomates工作室的Frank Chimero是一名知名的平面设计师,一名作家,《设计的形状》一书的作者,他的客户包括《纽约时报》、《连线杂志》、Nike、Facebook、星巴克、时代华纳、《商务周刊》等。他发表了自己对平面设计的一些看法。虽然是写给平面设计专业学生的,里面提到的想法同样适用于其他设计领域的学生和从业者。

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目录

Foreword

Introduction

Chapter 1: How and Why

Chapter 2: Craft and Beauty

Chapter 3: Improvisation and Limitations

Chapter 4: Form and Magic

Chapter 5: Fiction and Bridges

Chapter 6: Context and Response

Chapter 7: Stories and Voids

Chapter 8: Frameworks and Etiquette

Chapter 9: Delight and Accommodation

Chapter 10: Gifts and Giving

Endnotes

Acknowledgements

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读书文摘

We use design to close the gap between the situation we have and the one we desire.

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