The Social Animal
内容简介
Newly revised and up-to-date, this edition of The Social Animal is a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.
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作者简介
EllIOT ARONSON is a Lecturer at the University of California, Santa Cruz. He is one of the world's most distinguished and versatile social psychologists.
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目录
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读书文摘
假如某个男性在某项任务上取得成功，旁观者倾向于将他的成功归因为能力但假如某个女性在同样的任务上取得成功，旁观者则倾向于将她的成功归因为她的勤奋。假如某个男性在某项任务上失败了，旁观者倾向于将他的失败归因为运气不好或者努力不够；但假如某个女性失败，旁观者则会认为这项任务超过了她的能力水平。
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