The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
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约翰·费斯克(John Fiske),美国威斯康辛大学麦迪逊校区传播艺术教授。在大众文化研究方面,著述甚广,著有《解读电视》(Reading Television,与JohnHartley合著)、《传播研究导论》(Introduction to Com-munication Studies)、《澳洲神话》(Myths of Oz;与Bob Hodge及Graeme Turner合著)、《电视文化》(Tel—evision Culture)等。他也是《文化研究》(CulturalStudies)期刊的总编辑之一。费斯克教授出生于英国,并在大不列颠完成学业。他曾执教于英国以及澳大利亚西部的科汀大学(Curtin University)。至于他本人,则是一个根深蒂固的大众文化消费者。
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