Sprint
内容简介
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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter
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作者简介
Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
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目录
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读书文摘
设计冲刺就像《十二罗汉》那场精心策划的大劫案。你和你的团队成员将你们的才能、时间和精力发挥到极致，去迎接一场巨大的挑战，并运用你们的智慧（加上一点儿小花招）去克服阻挡你们前进的所有障碍。为了取得成功，你需要组建合适的团队。你不用找来扒手，但是你的团队需要一个领袖，并且成员具备各式各样的才能。
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